OUT NOW: CHAMPION x BEAMS AW18
Fancyfarmers is verheugd en brengt Champion naar Nederland. Over fashionable heritage gesproken…
Het iconische sport-fashion merk Champion, opgericht in Rochester, New York in 1919 presenteert de Reverse Weave collectie. Champion is de uitvinder van de Reverse Weave techniek. In Champion komt alles bijeen. Comfort, techniek, heritage en fashion of today. Check hun geschiedenis hier
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Champion Reverse Weave collectie Autumn Winter 2018:
First Look – Champion launches its AW18 collection
Original sportswear brand Champion unveils its AW18 men’s and women’s collection, taking inspiration from the brand’s rich heritage of authentic, American athletic-wear. Remaining at the forefront of technical innovation and style, AW18 sees iconic pieces updated and re-invented in fresh, new colourways and designs for the season, cementing Champion’s passion for continuously designing wearable, modern classics.
The heart of this collection focuses on one of the brand’s most pioneering innovations to date – Reverse Weave. Designed to resist shrinkage wash after wash and engineered to endure, the offering of timeless Reverse Weave crewneck sweats, sweatpants, tee’s and hoodies are all delivered in a tonal yet versatile colour palette, with the scale of the Champion® “C” brand icon played with throughout.
Advocating what is largely considered the most powerful and instantly-recognizable brand asset, enlarged logos and playful all-over prints, combined with simple cuff, hem and chest “C” detailing delivers a symbol of authenticity, complimented by the fundamental palette of blue, white and red. Furthermore, light-pastel shades and bold, brights have been added to breathe colour into the key looks.
Building on a century long legacy, original designs are elevated with superior craftsmanship to become regenerated and premium athleisure icons of today. Key pieces for men include colour-blocked retro track jackets, hoodies with large, textured logos and ¼ zip pullovers with funnel necks that offer essential function for the winter months, whilst conveying the brand’s internationally-celebrated handwriting. Meanwhile, stand-out pieces for women include velvet tracksuits with branded logo-taping down the legs and sleeves, striped sweats in varying shades and padded, quilted jackets that provide the ultimate in practical outerwear and ultimately, the perfect blend of sport meets street.
The AW18 collection which showcases the integrity, versatility and heritage of Champion – a perfect blend of sports style, playful creativity, form and function – will be available at key selected retailers in Holland from August 2018