Fancyfarmers is verheugd en brengt Champion naar Nederland. Over fashionable heritage gesproken…
Het iconische sport-fashion merk Champion, opgericht in Rochester, New York in 1919 presenteert de Reverse Weave collectie. Champion is de uitvinder van de Reverse Weave techniek. In Champion komt alles bijeen. Comfort, techniek, heritage en fashion of today. Check hun geschiedenis hier
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Champion Reverse Weave collectie Spring Summer 2018:
CHAMPION LAUNCHES ITS SS18 MEN’S & WOMEN’S COLLECTION – EVERYDAY PEOPLE
Champion has just unveiled its SS18 collections for Men and Women – Everyday People. The SS18 collection draws on Champion’s rich sporting heritage to update iconic pieces of Men’s and Women’s apparel, always inspired by its history of reinvention and its passion for designing modern classics.
The SS18 collection is a celebration of the pieces that have inspired athletes and active people on and off the field for almost 100 years combined with the youthful flair and gritty determination of today’s Everyday People – the modern Champion advocates that continues to shape our future today.
Fittingly, the backbone of the SS18 men’s collection is Champion’s eduring Reverse Weave crewneck sweats, hoodies and zip throughs jerseys. Characterised by the two panels on the sides along with deep rib and cuffs, the classic sweats are all delivered in a vibrant, fair weather, seasonal colour palette with the scale of the Champion® “C” brand icon played with throughout.
Always at the forefront of technical innovation and style, allover prints, enlarged logos and deconstructed patterns have been incorporated to deliver the newness and playfulness discerning Everyday People crave. Furthermore, bleached washes, striped ribs and West Coast iconography have been added to key seasonal styles based on archive pieces from the high spirited and irrepressible Californian surf and skate scenes.
This handwriting extends to seasonal Reverse Weave T-shirts, along with the loose and tapered drawstring joggers – inspired by the athletes of the 1950s and ‘60s – taking the range in a contemporary direction while delivering on Champion’s unprecedented sporting history.
Staying true to its sporting roots, Champion’s SS18 outerwear styles deliver a contemporary twist on some essential Men’s sporting outerdoor jackets, including nylon twill Varsity jackets and heavy satin Coach jackets all offering lightweight functionality and heavy weight style for the season ahead.
While the SS18 women’s collection is deeply inspired by Champion’s authentic sporting heritage, it also captures the esscence of what’s new and what’s next in the world of sporting apparel. Delivered in effervescent brights (again with the scale of the Champion “C” brand icon played with throughout), Champion’s iconic women’s crewneck sweats, T-shirts and hoodies have all been reimagined to cater for trend-led Everyday People, while still conveying the brand’s distinctive and internationally-celebrated handwriting. Reverse Weave sweats have been cropped giving them a modern aerobic style. Meanwhile Reverse Weave hoodies and a selection of T-shirts have been reworked to capture an oversized look that is inspired more by the street than it is by the sportsfield.
Reverse Weave dungaree dresses and micro shorts as well as mini and midi skirts will over our Everyday People some welcome flair down at the gym or on the street. Champion’s SS18 women’s outerwear styles, whilst mirroring the men’s outdoor jackets, are delivered in some eye-popping colours, with the Coach and Varsity pieces featuring an eye-catching flora and flamingo warm weather print.
The SS18 collection which showcases the integrity, versatility and heritage of Champion – a perfect blend of sports style, playful creativity, form and function – will be available at Champion’s London Brewer Street store, On Line at www.championstore.com and key selected retailers from February 2018.
For Everyday People with a clear sense of identity and an innate sense of street-ready sports style.