Rains is a Danish rainwear company founded in 2012. Based on an early initiative to interpret the traditional rubber raincoat in a novel way, the company has, since its foundation, grown into an accomplished international rainwear brand. Along with the reinvented classics, Rains today offers a full line of waterproof outerwear, bags and accessories to the fashion conscious consumer.
Inspired by both Scandinavian weather and design heritage, Rains merge traditional methods with innovative techniques to create understated and considered rainwear made to last beyond the season. Rains presents for Spring & Summer 2020 three collections: Essentials, Transitional, Ultralight.
For Spring & Summer 2020, Rains explores the climatic element most often disassociated with inclement weather: the sun. Having dissected rain for multiple seasons, the Rains design team dipped into the life-giving power of the star to which we orbit, developing a collection inspired by the science and cultural references associated with the sun. Three new colors are introduced in the collection: Grass and Coral, both dependent on the sun for life— as well as Silver, a futuristic representation of the reflective nature of sunlight. As heat from the sun transforms the surface of skin from matte to dewy, the SS20 collection also explores this biological reaction to sun through a shiny PU, mimicking the peak of mid-day summer heat.
For Spring & Summer 2020, Rains explores the climatic element most often disassociated with inclement weather: the sun. Having dissected rain for multiple seasons, the Rains design team dipped into the life-giving power of the star to which we orbit, developing a collection with an inspired color palette, including: a fresh Grass, a sandy Beige, a sunny Yellow, and a boiling Red. SS20 also offers a lighter puffer fabric featuring Rains’ signature welted quilt lines for a new program within Transitional, titled, “Trekker.”
The Ultralight collection has been developed from the ambition to create
a line of rainwear from the lightest of materials. Innovative technology and an unyielding persistence has resulted in a waterproof, yet breathable PU suitable for an action-packed, on-the-go lifestyle. The Ultralight collection delivers a thin, elasticated PU designed to wick away precipitation, while simultaneously allowing breathability. New trimmings across the collection articulate a sportswear-inspired message, complimenting the line’s intent
to provide a functional, everyday-wear solution to inclement weather
Essential collection Spring Summer 2020 :
Transitional collection Spring/Summer 2020:
Ultralight collection Spring/Summer 2020:
Geïnteresseerd om Rains te verkopen? Neem gerust contact op voor meer informatie of een afspraak. Mail: email@example.com of bel: +31(0)20-3314287.
Check hier de nieuwste RAINS JOURNAL edition.